ASV - Associação Serras Vulcânicas was created in 2019 and brings together tourist entrepreneurs from the cities of Águas da Prata and São João da Boa Vista. Located in a privileged region for exuberant landscapes, rivers, waterfalls, residual mountains of an extinct volcano, stories of struggles and conquests. The traditions that are manifested in handicrafts, in culture, in the economy, reflect the way of life of the interior cities, much appreciated for the delight of tourists and visitors.

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MISSION
Articulate and offer Serras Volcânicas products and services for tourists and visitors who seek the region as a rich alternative for leisure, culture and enchantment.
 
VISION
To be a support and construction agent in the region's tourist vocation to transform the historical, cultural and environmental differential existing in the Volcanic Mountains into a creative economy.
 
VALUES
- Trust, Companionship and Partnership as a way to mobilize the economy
- Conscious Tourism as a contribution to the preservation of the environment
- Rescue of History and Traditions in the design of products and services